Fujifilm Receives Academy Award for Scientific Engineering.

FUJIFILM Corporation has received Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for the ETERNA-RDI motion picture film.

This award symbolizes Fujifilm’s commitment to research & development. We spend over $1.9 billion annually ($5.2 million / day) to develop innovative new technologies to meet market needs.

The award is being given in recognition of the significant picture quality and workflow improvements made possible in the moviemaking process through the development of Fujicolor ETERNA-RDI, the first motion picture film in the world designed specifically for use in converting digital image data to negative film. The award is given in the name of FUJIFILM Corporation as well as in the names of Ryoji Nishimura, Masaaki Miki and Youichi Hosoya, the three Fujifilm engineers who designed and developed the product.

Today the use of digital technology in the making of motion pictures, especially in the editing and visual effects process, is widespread; yet the majority of movie theaters still present on silver halide film. To bridge this digital/analog gap the moviemaker must convert the digital master to intermediate film. However, since no intermediate film had been specially designed for this application there had been a large disparity in image quality between the digital master and the film reproduction, resulting in a strong industry demand for something better. In 2007, Fujifilm answered that demand, introducing ETERNA-RDI -- the first specialized film for digital recorder output that dramatically improved the image quality of film recording.

 For more information on ETERNA-RD click here.

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